Our Vision for Sustainability
‘Sustainable’ & ‘Ethical’ Complexities
We see beyond industry buzzwords. At STONED HEARTS 777, we recognize the inherent impact mineral sourcing has on both the planet and its people. Lab-grown synthetics aren't the only answer for those who revere the Earth's most breathtaking, untreated crystals. We refuse to offer half-baked solutions, misleading promises, or watered-down definitions of "ethical".
Beyond "Do No Harm"
STONED HEARTS 777 strives not just to minimize harmful practices, but to be a catalyst for net positive environmental change.
- Regeneration: Our vision is a jewelry industry where every gemstone comes from a source that actively regenerates the environment and empowers local communities. This fuels our relentless pursuit of groundbreaking practices.
- Cutting Edge Collaborations: We’ll collaborate with leading scientists, sustainability pioneers, and conservation groups to design a new gold standard.
Transparency as a Path to Innovation
We'll illuminate our experiences as we build out our supply chain and invite scrutiny along the way. From the mine to your hands, you'll get the unfiltered reality – successes, setbacks, and honest environmental impact reports every step of the way. Openness may bring tough questions, but it's the only path to true transformation and nuanced solutions.
A Startup’s Starting Point
Honesty isn't a luxury item at STONED HEARTS 777; it's how we do business. As a newly launched, woman-owned start-up based in Oakland, transforming the jewelry industry's relationship with the Earth is a big undertaking. It begins with transparency about our own starting point.
Our emphasis on small-batch production not only celebrates artisanal craftsmanship, but also serves our sustainability goals. We reduce our impact now by repurposing existing materials whenever possible, from reclaiming 14K gold scraps to rethinking our entire design process. Stay tuned as we evolve and experiment with new approaches – your opinion matters to us!
Vision for our Journey: An Invitation & an Exploration
Join our journey as we travel to distant mines, consult environmental experts, and forge deeper bonds with these vibrant communities. Each discovery will include a behind-the-scenes look that informs and, hopefully, inspires others to take action for our planet. We're pioneers seeking answers – a commitment that never wavers.
Your Impact Amplified
When you wear a STONED HEARTS 777 piece, you're directly enabling innovative projects, ethical sourcing solutions, and measurable positive change for the communities where our gems originate.
Our Promise:
- Full transparency surrounding victories and challenges – no empty claims.
- Bold collaborations outside the luxury bubble for real solutions on the ground.
- Open invitation to our community to join in the dialogue surrounding sustainability.
- Annual environmental impact reports to ensure accountability in our efforts.
Join us, as we write a new chapter in sustainable and ethical luxury. Sign up for our VIP mailing list at the bottom of the page for updates on our progress and how you can get involved.